Subsequent launches of new products and new lines have been criticized for the failure to live up to the new standard set by Fenty Beauty, for instance Kim Kardashian West's line KKW Beauty, Tarte's Shape Tape Foundation, and Benefit's Hello Happy foundation.
Many brands soon followed Fenty after its release and added more shades to their collections.
#Rihanna skin cream original pro#
2017–18 įenty Beauty products have drawn international praise for the range of shades offered, in particular for including darker shades among the first 40, then 50 different colors for its Pro Filt'R foundation, addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Fenty Beauty arrived in Saudi Arabia, seen as a potentially lucrative market for the brand, with cosmetic sales in the country at an all-time high.
Fenty Beauty is available online or in store in over 15 countries. In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores, until it was announced in May 2019 the line would also become available in the high street chemist Boots UK. Promotion was so extensive, The New York Times wrote, "one might be forgiven for thinking it's actually Rihanna New York Fashion Week." In the US, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. The launch coincided with New York Fashion Week, where Rihanna also had a runway show for her collaboration with Puma. In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores.įenty Beauty's first products went on sale on September 8, 2017. Rihanna, who is from Barbados, created Fenty Beauty to provide for the inclusion of all skin tones in cosmetics offerings, including extensive shade offerings for people with deeper skin tones. Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division.
#Rihanna skin cream original mac#
Previously she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. Rihanna launched Fenty Beauty in 2017 when she was 29 years old. Fenty Beauty was among these new trademarks. In June 2013, Rihanna trademarked her surname, Fenty, for use on an array of products, leading to speculation that she would begin working on endeavors other than her music.